Nokia has mobile phones in entry-level for the mass as well as they have their highly distinguished Vertu brand for the class. Nokia mobile phones have placed themselves in all technologies and innovations. Not to forget their counterparts like Samsung phones, Lg phones, Sony Ericsson phones etc. Even they have well established themselves in different scenarios and have dedicated buyers which are mounting. Like Samsung phones have recently launched their new series of various level phones branding themselves with Aamir Khan. Lg phones have forayed into excellent camera capabilities by launching their latest phone. Thus each brand is constantly innovating and carving a niche for them. However, Nokia has tried to establish themselves in all innovations and have a dedicated series suiting all buyers.
Nokia still lacks in the looks and appeal factor. Motorola, Lg and Sony Ericsson have better-looking phone models. Nokia has not been favored even in its clamshell designing. The clamshell is ruled by Samsung and Motorola. Nokia phones were the first to introduce GPS (Global Positioning System) in India in a detailed manner in their recently launched series. Nokia’s trust is laid upon its quality products and the lasting durability. Their entry-level phones have performed very well and a unique gaming phone N-gage, has been feathers of appreciation in their cap. They have successfully launched their N-series in India and some phones of the series are immensely popular while some have failed badly. Nokia has been known for the resale value of its phones. It is the highest among all brands in India.
Competitors like Lg, Samsung and Sony Ericsson have eaten into Nokia’s pie but the Indian market is very huge and still lot of juice left for all the players including space for new entrants. The rural market is the buzzword for the telecom industry and catering to their needs is what the industry is planning. Nokia is also expanding its CDMA (Code Division Multiple Access) tie-ups and preparing for new entry-level phones to suit their needs. Customizing to the language requirements is also a focus area and Nokia phones have performed in past by giving customized Hindi menus coupled with host of other Indian languages. It is now time to see the big guns fight for the booming Indian telecom industry the scope for which is supreme.
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